AIMS: A new way to measure VRT
Unlike a traditional museum, MONA isn’t comprised of rooms. It’s made up of thousands of immersive Moments. To better employ these building blocks in the clinical realm, we developed a proprietary rating scale called AIMS (Affective Immersive Moment Standard). Our ongoing AIMS clinical research establishes normative ratings for each of these Moments along the affective dimensions of valence, arousal and discrete emotional response, to determine how patients are likely to respond once immersed in them. Using the AIMS scale, doctors can then arrange Moments to suit a specific patient, procedure or other medical consideration.